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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q232-Q237):

NEW QUESTION # 232
A Marketing Cloud Account Engagement administrator wants to develop a better lead qualification strategy.
The sales team only wants to reach out to C-level executives in the software industry and needs a way to determine how to prioritize those leads.
How should this goal be achieved in Marketing Cloud Account Engagement?

A. Run an automation rule to grade based on job title and industry and have users filter Salesforce lead views by grade.
B. It Adjust the default scoring rules based on job title and industry and have users filter Salesforce lead views by score.
C. Use an automation rule to notify the assigned user when leads with certain job titles and industries submit forms.
D. Create a dynamic list based on job title and industry and send to the sales team to filter and prioritize.

Answer: A

NEW QUESTION # 233
LenoxSoft has a grading profile for business units in both United States and Canada. Both profiles contain options for the industry field and several prospects with the grade of "A". What do we know about LenofSoft current grading strategy?

A. LenoxSoft must add prospect to a dynamic list
B. LenoxSoft added location based criteria
C. LenoxSoft uses location based scoring categories .
D. LenoxSoft uses an automation rule to match the criteria US or canada to make a grading impact.

Answer: D

NEW QUESTION # 234
A company uses multiple Marketing Cloud Account Engagement business units and wants to set up B2B Marketing Analytics.
What is considered true about using B2BMA with business units?

A. The app will create unique datasets for each business unit.
B. There is an option to create a unique app for each business unit or one joined app for all business units.
C. Each business unit can only have one associated B2B Marketing Analytics app.
D. Each dashboard will have an option to filter by business unit.

Answer: C

NEW QUESTION # 235
LenoxSoft is requesting a nurture campaign for cold leads. Anyone who clicks on the CTA they want to create a call campaign and anyone who doesn't click on the CTA they want them to eventually be deleted (sent to recycle bin). What objects in Marketing Cloud Account Engagement & SFDC would you use?

A. Salesforce Queue
B. Marketing Cloud Account Engagement Marketing Campaign
C. Marketing Cloud Account Engagement Automation Rule
D. Marketing Cloud Account Engagement Engagement Program
E. Marketing Cloud Account Engagement Static List

Answer: B,D,E

NEW QUESTION # 236
LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied customers need to be automatically added to a specific engagement program for future up-selling.
What process would accomplish this in Marketing Cloud Account Engagement?

A. Marketing Cloud Account Engagement custom object mapped to the Case object > Dynamic list where prospects match when the Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
B. Workflow to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Static list and add prospects who have a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
C. Marketing Cloud Account Engagement custom object mapped to the Case object > Static list and add all prospects whose Case prospect custom object has a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
D. Lookup field to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program

Answer: A

NEW QUESTION # 237
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